Consumers pursue convenience the way they pursue satisfaction — relentless. Every day, they opt for products and services that are not only high-quality but also within reach and effortless to avail or buy. As the need for convenience strengthens progressively, heavily influenced by the constant introduction of new technologies, consumers prefer companies that make their lives better.
As consumers demand better service, companies revamp the ways they operate, produce their products, and deliver their services. The size of a company does not matter as much as its obligation to provide unparalleled customer service. Thus, high-growth startups and small to medium-sized enterprises to global corporations should implement and continuously improve their customer service strategies to meet the need of consumers for convenience and to bring growth into their business.
The value of customer service
Why is customer service a vital component in the success of a business?
Not only does customer service helps establish integrity; it influences the way customers perceive and interact with a company. When consumers are satisfied with the services and products they receive, they become active promoters. Customer service helps retain clients and extracts value from them. Through customer service, a company can cultivate a faithful following that does not only avail products and services but also refers and influences potential clients.
The usual narrative in the workplace is to take care of employees so they will manage customers with authenticity and expertise, as top-notch employee engagement programs and policies boost the morale of and equip employees. The same people-management model applies to customer service; when a company takes care of its customers, the customers will help it grow and become established.
Electronic signatures
Today, as companies adopt digital solutions, they are transforming the ways they operate. A popular digital solution in the corporate market now is an electronic signature. Electronic signatures, or simply e-signatures, enable businesses to not only reduce operating costs due to a reduction in paper costs and storage, improve the security of their day-to-day transactions that involve documents, and speed up transactions but also provide outstanding customer service.
Electronic signatures, according to the U.S. Electronic Signatures in Global and National Commerce Act (E-SIGN Act) of 2000, a federal law that governs the use of electronic signatures in the U.S., is “an electronic sound, symbol, or process attached to, or associated with, a contract or other record and adopted by a person with the intent to sign a record.” Electronic signatures hold the same legal status as and are the digital counterpart of traditional wet signatures.
Electronic signatures and customer service
Customer loyalty is invaluable. When companies integrate electronic signature solutions into their processes, they emphasize their intention to make the lives of their customers more convenient, resulting in trust. As electronic signatures eliminate the use of papers, customers can complete transactions with less effort, using only their mobile devices to fill out and sign documents. Moreover, due to electronic signatures being valid, legally binding, and secure, it minimizes the risks of fraud and identity theft. It gives customers confidence that their information is safe.
Electronic signatures gain the trust of customers. A customer with a positive experience with a company remains loyal, as there is no purpose for them to look elsewhere. Happy customers help build a better reputation. Therefore, aside from the lifetime value of a customer in a company, or the total revenue a company can earn from a single customer over the period of his or her relationship with a company, a satisfied customer is more likely to share his or her experience with family, friends, and colleagues — word-of-mouth advertising. Word-of-mouth promotion is financially advantageous for businesses, as it enables them to gain new clients without spending on any promotion. It is the greatest possible way to grow a company sustainably.
Preparing documents for signing can be time-consuming and most business processes require a lot of paperwork and signing, particularly in companies that belong to industries that deal with legal contracts and business documents daily. Electronic signatures fast-track transactions and streamline documentation and signature workflows. By enabling customers to fill out, sign, and share contracts without breaking a sweat using electronic signature solutions, more clients are served; Furthermore, revenue can increase exponentially as more customers learn the convenience of availing the products and services of a business that utilizes digital tools to make transactions hassle-free.
Businesses that utilize electronic signature solutions stand out from their competitors and become more successful than those that do not adopt new technologies to improve their operations and client management. Customer service serves as the backbone of any business; electronic signatures strengthen that backbone, supporting it to help a business remain standing and tall. As electronic signatures provide seamless customer experience, consumers become more satisfied — and more satisfied customers result in more business.